Conversion Rate Optimization (CRO) Manager

  • Sales and Marketing
  • San Antonio, United States

Conversion Rate Optimization (CRO) Manager

Job description

Mailgun is looking for a talented CRO Manager to join our exceptional marketing & product team to drive huge impact in a fun and exciting company with significant growth potential. As CRO Manager, you will be responsible for analyzing customer usage and behavioral data to understand and guide the online customer journey from start to finish and drive better conversion rates across the Mailgun website and application. Our ideal candidate has experience using data analytics and creative insight to improve website and UX engagement to drive measurable revenue growth. You should be able to develop engaging web pages, on-boarding experiences, and user interfaces to attract new prospects, retain existing customers, and drive in-app upgrades.


  • Create and manage site optimization projects and priorities

  • Analyze data, heat maps, and user recordings in order to generate hypotheses and design landing pages to AB test

  • Design and AB test different creatives for SEO, SEM, display, and email campaigns to improve conversion and user experience across all channels

  • Create strategies to execute testing across a wide array of digital properties

  • Develop measurable visitor paths designed to increase engagement and conversion

  • Improve conversion rates by leveraging industry software to translate insights about users and customer segments into a compelling web / mobile / app user experience

  • Develop business cases at a strategic and tactical level to ensure the right tests are being conducted in the correct sequence as part of our strategic optimization strategy and roadmap

  • Identify potential opportunities that can be nurtured into “long-term customers”

  • Make the team laugh


  • 2+ years of experience in a CRO Manager or UX Designer role

  • 4+ years of experience in marketing/web design/app design

  • Proficiency with AB testing platforms

  • Aptitude for highly technical concepts

  • Proven ability to draw evidence-based conclusions about user decisions and behavior

  • Strong familiarity with digital analytics and measurement tools

  • Experience with user testing and obtaining user feedback

  • HTML/CSS/JavaScript coding experience

  • Experience creating and maintaining design systems

  • Self-contributor with critical attention to detail, deadlines, and reporting

  • Excels at problem solving and approaching problems in multiple ways